Political Donor Targeting: Two Tech Leaders take it to the Next Level
July 30, 2013 --
Software Powerhouse Aristotle Partners with Wealth Intelligence Pro WealthEngine
Assigning Potential Donors Predictive Giving Score for Faster, More Effective Fundraising
WASHINGTON, July 30, 2013 (GLOBE NEWSWIRE) -- Aristotle International, the leading political intelligence provider in the U.S., and WealthEngine™, Inc., provider of sophisticated wealth identification and prospect research solutions, announced today a partnership to provide what is anticipated to be the most effective political donor prospecting platform in the industry.
The WealthEngine-Aristotle software integration allows fundraisers to access donor and prospect profiles, including powerful wealth ratings and scores from WealthEngine, within Aristotle's widely used Aristotle 360 platform.
"Aristotle brings years of experience and a proven track record of providing innovative technology and services to the political market," explains Tony Glowacki, President and CEO of WealthEngine. "It's an exciting collaboration and we are eager to start working with Aristotle to offer clients a more streamlined and analytical approach to fundraising. The integration blends information known by the organization – gift history, voter data, PACS, and more – with demographic and wealth insight to provide a better understanding of donors and prospects. Our wealth scores offer immediate direction on whom to target and at what gift level so no opportunity is ever lost or undervalued. Every campaign can now segment and target all of their donors and prospects with greater assurance and speed."
Aristotle clients will be able to effectively tap WealthEngine's 'wealth networks' to cultivate and steward the most valuable and likely donors to their candidate, party or cause.
"Aristotle is the premier technology provider in politics. This partnership will be very good for Aristotle customers who need to raise the most money possible." said Bill Armistead, Chairman of the Alabama Republican Party. Before assuming the Chairmanship of the party, Armistead's business success included developing sophisticated CRM solutions for the banking industry.
Aristotle's voter database, containing more than 500 demographic elements and updated with the new 2012 redistricting lines based on the U.S. Census, is widely used for political and advocacy messaging.
"One advantage to using the WealthEngine data within Aristotle's 360 software, is centralizing all your data and software in one location," said Democratic fundraiser and founder of Bulldog Finance Group, Scott Dworkin. "There is a growing demand for increased data and technology integration, for one seamless, streamlined operation. That's what they've done."
"We're delighted to launch this partnership with WealthEngine," said Aristotle CEO John Aristotle Phillips. "Our mission at Aristotle has always been to provide the most innovative and powerful tools to those seeking to influence decisions at the ballot box.
"We have a series of partnerships and new technology releases scheduled in 2013. It's a very big year for Aristotle and, most importantly, for our clients."
For more than 25 years, every occupant of the White House — Democrat and Republican — has used Aristotle products and services, in addition to many U.S. Senators, members of the U.S. House of Representatives, and Democratic and Republican state party organizations. Aristotle provides updated voter data and emails at www.voterlistsonline.com.
WealthEngine, Inc. is a leading provider of sophisticated wealth identification and prospect research services to political campaigns, advocacy groups, healthcare organizations, institutions of higher education and other nonprofit organizations, as well as to firms that offer luxury goods and financial services. Four thousand clients use WealthEngine's products for comprehensive research on individuals, companies and foundations. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, visit www.wealthengine.com.
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