Agency’s Founder Mr. Ricardo Camarga Appointed Company’s Chief Branding Officer
WATERLOO, ON / ACCESSWIRE / June 5, 2020 / SponsorsOne Inc., (CSE:SPO)(Frankfurt:5SO)(OTC PINK:SPONF), a company that utilizes its proprietary platform that combines digital marketing, wholesale and retail distribution, branding and operational & funding capital, giving it a competitive first-mover advantage in rapidly building, launching and selling proprietary brands focused in the craft Alcohol, Functional Beverage and Cannabis Sectors, today announced that it has added the entire staff of Vapor Studio to its newly created Branding Division, to be headed by Vapor’s founder, Mr. Ricardo Camargo, who will become the company’s, Chief Branding Officer.
Vapor is a boutique brand design and digital marketing agency that is focused on unique perspectives on product design and branding which utilizes a specialized design process that strategically adds new value to voids in the marketplace, to create a proprietary new branded line of products for the company’s line of proprietary existing and new products. Vapor’s clients included adidas, Nike, Boardriders, Skullcandy, Oakley, Fossil, Medterra, W Hotels, TaylorMade, Timberland, Pepsi, and Boost Mobile.
Mr. Camargo represents a new breed of creative leaders and has over 20 years’ experience as a creative director and strategist in global brand space. Because of his experience, passion, and knowledge of consumer culture and a proven track record of growing iconic consumer brands, he has evolved into a creative, strategic, and business leader. He specializes in innovative “brand design” for early-stage and established companies and brands. He has worked across a range of verticals including Consumer Packaged Goods, Food & Beverage, Hospitality, Telecommunications, and Consumer Electronics.
Mr. Camargo said: “My entire staff and I are a perfect fit with SponsorsOne. They create their own proprietary products utilizing their technology and we will bring those products to market. While at Vapor we developed a unique hybrid agency structure. In our California studio, strategy teams worked directly with visualization teams to create an atmosphere of holistic thinking. Our unique culture gave us the ability to deliver seamless, fully integrated brand experiences that inspire consumers to think, feel, and engage more deeply. We created holistic brand solutions for companies that want to influence the world in exceptional ways.” He continued: “We have the resources and skillset to build brands from inception or reinvent legacy brands. Our work takes us from early consumer insights and strategy to brand building to communication development, product line architecture through all go-to-market tactical execution.”
Myles Bartholomew, CEO of SponsorsOne, added: “We have always had the ability to create new proprietary products, and now, with this addition, the company has the in-house resources to fully develop these products into world-class brands… which we believe will drive increased revenues for our shareholders at a quicker pace.”
About SponsorsOne Inc.
SponsorsOne is the leader in the next evolution of digital marketing through influencer marketing, storytelling, and digital-commerce with the SponsorCoin platform and its highly scalable – smart contract-based digital-currency. Combined, this allows brands to build and manage exclusive and highly engaged communities of influencers (from pro to micro-influencers) within the social realm. The SponsorCoin platform provides for data-driven marketing campaigns that will change the way brands connect with their customers. SponsorCoin is a tool for brands to inspire real movements around their products and services in which their most valuable customers become their best salespeople, producing far higher ROI than current social media advertising methods. SponsorsOne, through its wholly-owned subsidiary, SponsorsOne Media Inc., provides full creative and Brand building/management services to all our Brands as well as manages the influencer communities for each Brand. If the Brand wants to get big – fast, our wholly-owned subsidiary S1 Brands Inc., will build a wholesale/retail distribution channel for the Brand acting as a master distributor. S1 Brands provides sales and marketing on behalf of the Brand to its vast network of national wholesalers and retailers and provides purchase order financing to assist the Brand in fulfilling every order. Ownership of the Brand combined with distribution, digital marketing innovation, and capital is the winning formula to build the next billion-dollar brand.
ON BEHALF OF THE BOARD
Gary Bartholomew, Executive Chairman
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SOURCE: SponsorsOne Inc.
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