truPayments, LLC Joins CDK Global Partner Program

Auto dealers with CDK websites now have access to tru

CINCINNATI–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#CDKlt;/agt;–truPayments, LLC., a financial technology company, today announced that
it has become a participant in the CDK
Global Partner Program
. As a member of one of the largest
third-party partner programs in the industry, truPayments® and its tru
are now part of a marketplace of
applications and integrations that CDK
Global, Inc
. (Nasdaq: CDK), a leading enabler of end-to-end
automotive commerce, developed to help dealers succeed.

“Joining the CDK Global Partner Program will give CDK dealers easy
access to the tru
product,” says Tarry Shebesta, truPayments’ CEO.

is a unique one-to-one personalized shopping
experience, which connects the right inventory and financing options to
each customer based on their unique preferences and profile (including
real credit). They’ll discover vehicles they didn’t know they could
afford or a payment they didn’t know they could get.

By transforming and personalizing the shopping experience, tru
Shop-by-Payment™ engages, surprises and delights customers –
accelerating their movement through the shopping and buying processes.
tru Shop-by-Payment™ enhances dealer CSI scores, online reviews, sales
volume, and front and back-end gross.

“We’re very pleased to introduce truPayments® as the newest member of
the CDK Global Partner Program,” said Howard Gardner, vice president and
general manager, CDK Data Services. “truPayments® is a welcome addition
to our vibrant program, which provides dealers with a range of partner
choices and the assurance that their programs can be seamlessly
integrated with our applications.”

The CDK Global Partner Program provides its partners with access to a
diverse CDK ecosystem through the ability to integrate with a range of
CDK applications, as well as with CDK dealer websites.

About truPayments, LLC

truPayments®, LLC is a financial technology company with deep
roots in eCommerce and Automotive, developing revolutionary SaaS
products for the automotive, powersports, RV and marine industries, such
as tru

More information at

About the CDK Global Partner Program

CDK Partner Program
now numbers more than 500 partner companies and
840 unique applications auto dealers can use to run their businesses. As
part of the CDK ecosystem, the CDK Partner Program provides data and
workflow integration to a wide range of third parties, OEMs and dealers.
For a full list of partners and applications available through the
program, visit

About CDK Global

With more than $2 billion in revenues, CDK
(Nasdaq: CDK) is a leading global provider of integrated
information technology and digital marketing solutions to the automotive
retail and adjacent industries. Focused on enabling end-to-end
automotive commerce, CDK provides solutions to dealers in more than 100
countries around the world, serving approximately 30,000 retail
locations and most automotive manufacturers. CDK solutions automate and
integrate all parts of the dealership and buying process from targeted
digital advertising and marketing campaigns to the sale, financing,
insuring, parts supply, repair, and maintenance of vehicles. Visit


truPayments, LLC
Tarry Shebesta


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